That was the claim of Kevin Stott, founding director and chairman at Windsor FC, after the club announced an unprecedented new sponsorship with Thames Motor Group.
The deal involves a unique Union Jack kit, launched in FourFourTwo magazine this month and with possible appearances in Soccer AM and Subbuteo to follow.
The sponsorship also offers supporters a world first - the opportunity to drive a Fiat 500 wrapped in the same striking strip around the ‘quintessentially British town’.
Speaking at the launch on Saturday, Stott told the Observer: “There’s a bit of fun in this but you can push it too far and it becomes embarrassing. What we’ve done is uniquely take the Union Jack and turn it into what I think is a very splendid kit.
“You will see the colours reflect our kit and also those of the Italian flag, which helps us to make the connection in terms of Fiat.
“There are probably very few towns in the country that could carry this off. I don’t think Slough, for example, could.”
Because of the complexities of the kit, it will not be worn in a match for six-eight weeks, but is available to buy now online at www.windsorfc.net at a priceof £39.95.
The specially wrapped Fiat 500s are available from Thames Motor Group for £148 per month, a world first deal Stott describes as ‘phenomenal’.
“We’re the first football club ever to offer replica kits on a car and I’m quite proud of that,” beamed Stott. “The guys have done a fantastic job in making that look absolutely brilliant and I for one would really like one.
“Even though I don’t live in Windsor I’m going to be driving one around West Sussex and getting a lot of stick no doubt, but it’s a fantastic deal.
“Wrapping is quite a skill and if you did it yourself, you would have to spend in excess of £1,000.”
He added: “One of the incentives we’re putting together is that for every home game between now and the end of the season we’re going to have some kind of draw where one supporter will be able to drive the car for one week for free.”
The new sponsorship deal with Thames Motor Group is certainly lavish, and time will tell whether it gathers momentum in Windsor and at a national level.
But what cannot be questioned is that Stott is delivering on his promise to brand Windsor as a unique football club that excel in what they do.
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